Raghav Omkar Sasidhar | Interview

Raghav : My passion for filmmaking began during my college years at Sir C.R.R College of Engineering. Although I was pursuing a degree in Electronics and Communication Engineering, I found myself increasingly fascinated by the art of storytelling and visual expression. This curiosity led me to explore filmmaking more deeply, eventually enrolling in a course at the New York Film Academy in Mumbai. It was there that my passion truly took root, as I gained the skills and insights needed to embark on my journey in the film industry. 

Raghav : Securing funding for independent projects can be challenging, but it's all about building strong relationships and presenting a compelling vision. For my debut independent film "Omkaram," I took on the role of producer myself to bring the project to life. For "Laddu," I collaborated with friends who believed in the vision and came on board as producers. For "Nannu Kshaminchandi," P. Krishnakanth Garu, who loved my previous project, served as the producer and is also the protagonist of the film. Collaboration and networking are key—by demonstrating a clear and passionate vision, I've been able to attract the necessary support and resources for my projects. 

Raghav : To reach a wider audience, I focus on entering film festivals and leveraging their platforms for greater exposure. My independent films, like “Omkaram,” “Laddu,” and “Nannu Kshaminchandi,” have garnered numerous awards at international festivals, which helps in building credibility and attracting attention. Additionally, strategic promotions play a crucial role. For example, “The 100,” my debut Telugu feature film, has already won several prestigious awards before release and will benefit from robust marketing campaigns to ensure it reaches a broad audience. 

Raghav : Social media and online platforms are invaluable tools for connecting with my audience. They allow me to share behind-the-scenes content, updates, and engage directly with fans. Platforms like Instagram, Facebook, and Twitter help in building a community around my films. By consistently sharing engaging content and interacting with followers, I can maintain interest and excitement for my projects. Social media also provides a space for feedback, which helps me understand and connect with my audience on a deeper level.

Raghav : One of the most valuable lessons I’ve learned is the importance of perseverance and patience. The journey in the film industry is rarely straightforward, and success often requires enduring numerous challenges and setbacks. Additionally, staying true to your vision while being open to collaboration and feedback is crucial. Learning from every experience, whether it’s a success or a failure, has been instrumental in my growth as a filmmaker. 

CCMA : Are you currently working on any new projects you'd like to share about? 

Raghav : Yes, I'm excited to share that my latest project, "The 100," is a Telugu feature film and my debut commercial film. It's ready for release, with RK Sagar as the protagonist. The film is produced under the banners of Kria Film Corp and Dhamma Productions, with producers Ramesh Karutoori, Venki Pushadapu, and J. Tharak Ram. The music is given by Harshavardhan Rameshwar, known for his work in "Animal." Recently, the first look of the film was launched by the former Vice President of India, Venkaiah Naidu Garu. Additionally, the teaser was launched by Smt. Anjana Devi Garu, the mother of mega star Chiranjeevi Garu. The teaser has received a very good buzz. "The 100" is an emotional action thriller that has already garnered significant acclaim at various international film festivals. The producers are currently looking for the right date to release the film, and I'm eager to see how it will be received by audiences. 

Raghav : The biggest opportunities for independent cinema today lie in the democratization of filmmaking tools and platforms. With advancements in technology and the rise of digital platforms, it’s easier than ever for independent filmmakers to create and distribute their work. However, the challenges remain in standing out in a crowded market and securing adequate funding. Navigating the business side of filmmaking and finding the right distribution channels are critical for success. 

Raghav : As new technologies emerge, I plan to adapt by embracing digital distribution platforms and exploring alternative release strategies. Streaming services, social media, and online film festivals offer unique opportunities to reach global audiences. By staying informed about technological advancements and trends, I can leverage these tools to enhance the visibility and accessibility of my films. Additionally, utilizing data analytics to understand audience preferences will help tailor my distribution strategies effectively.