Interview of Tom Lopilato
Cult Critic : What was the initial spark that led you to create ‘WORDLOTTO’?
Tom : It seemed that every one was talking and not listening. Not just talking .. but blurting out things that no one in their right-mind would say. I felt that if there was a price to pay by blurting non-sense, the public would be careful what they say. That was the initial impetus of the WordMeter.
Cult Critic : What were some of the biggest challenges you've faced throughout your career?
Tom : I have always been a terrible writer. But I had an idea and I had to rely on my writing skills to communicate it.
Cult Critic : How did you overcome them?
Tom : I wrote and wrote and wrote to make the ideas come across in a comedic way. I became a better writer which helped my build the comedy series called WordLotto.
Cult Critic : Can you recall the defining moment when you made your first film or launched your first film?
Tom : I could not expect to get investors and I definitely did not have family to back it. Fortunately, I had an incredible year in my IT company and I used some of that money to launch the film.
Cult Critic : How have you adapted to the changing landscape of the film industry over the years?
Tom : Its been a total learning process. WordLotto did well in Film Festival circuit. But that did not equate to money or industry interest. I had to find streaming services to get the project moving towards viability.
Cult Critic : What strategies did you adapt to connect to your audience and build your fanbase?
Tom : Since WordLotto is not a viable story for the film industry - its politically incorrect - I had to work all the social networks and YouTube. I did not have the budget to advertise with a traditional film marketing campaign. So I used more grass roots approaches. The success is there. We have over two million views on YouTube after a couple months.
Cult Critic : It would be great to learn about the achievements of ‘WordLotto’. How many awards have you grabbed in your bag till now?
Tom : WordLotto has won 150 film festivals. In additon, the actors have received a number of accolades. I think they did a fanstatic job, so I am especially proud of their awards. To get a full listing you can go to IMDB. WordLotto (2023) - IMDb
Cult Critic : How do you plan to adapt your own filmmaking style to the changing landscape of the industry?
Tom : We decided to go the webseries/streaming approach. That requires smaller episodes. We originally wrote the episodes an hour long, but streaming needs a smaller quicker episode. So we have to adjust the content to provide a quicker punch.
Cult Critic : What are your goals for the future?
Tom : There are already 25 written one-hour episodes. We need to find a way to monetize the pilot in order to get more money to do more content. It looks like its going to be an episode by episode challenge.
Cult Critic : How do you approach filmmaking on a limited budget?
Tom : Our cast and crew are dedicated to the project. That saved a lot on traditional filmmaking costs. I'm hoping to continue this partnership with them.
Cult Critic : How do you handle feedback and criticism?
Tom : I've been in sales most of my life. So rejection and criticism is par for the course.
Cult Critic : Do you find it helpful or challenging?
Tom : When the film is in the can, its hard to deal with criticism. Its just too expensive to make changes. But during the writing, filming, and editing I listened wherever possible. Of course, the budget determined what can be accomplished.
Cult Critic : How do you use it to grow as a filmmaker?
Tom : I will definitely use the feedback and criticism for future episodes. Hopefully that will happen.
Cult Critic : What advice would you give to young filmmakers who are just starting out? What lessons have you learned that you wish you knew earlier in your career?
Tom : It takes time and patience to make anything happen. Of course Money, Money, Money.